The fast-paced track hearkens back to the days of Millennium, which is still quite possibly the best boy band album of the '90s. Their new song, which may be the first single of their forthcoming album, is fun and catchy. Even though the lyrics are oddly reminiscent of Leona Lewis' "Bleeding Love" (yes, there's bleeding involved in this one as well), it is the combination of the pulsing beat and the guys' signature voices that makes it really enjoyable.
The guys still have game, and this song proves it. It's a track they could have easily released in 1999 and taken straight to the top of the charts. The guys have never really stopped making music, and they have released several albums of unadulterated, unapologetic pop music in their post-pinnacle days. This new song is as BSB as any of their previous releases like "The One" and "As Long As You Love Me," but perhaps with a little more sass thrown in. Needless to say, it's nice to see the guys are still making quality pop music on their own terms. We can't wait for the fall to hear what else they have up their sleeves.